A Mother's Love

Today marks a day where many people take time out to celebrate the women who, whether by birth or by circumstance, served as the mother figure in their life. 

Aside from the commercialized aspect of Mothers Day's, who can't get behind a holiday, aimed at commemorating the contributions of mothers to society. Established by its founder Anna Jarvis as a way to honor her mother, she later would work tirelessly to protest against the very holiday she created, due to the overwhelming commercialization and reinforcement of what she felt were lazy actions to reflect one's appreciation for their loving mother.

Was Jarvis on the right track? Touted as one of the most successful U.S. holidays, according to the National Retail Federation, this year, Mother's Day spending is set to hit a record high and hit 23.6Billion, yes that's Billion with a B. Clearly, us American's love our mama's, or do we? 

In reality, I can't say that brunching with your Mom on her special holiday or spending a few coins on a bracelet you think your mother may fancy, is a lazy gesture of acknowledgment to ma dukes, as the founder may contend. However is it enough? When I reflected on it, I concluded that above anything else, recognition in its purest form of your mother and her role in her life is what I think many if not most mom's want most. So how can you say thanks to the woman who was in labor for hours to bring you into the world or provided the perfect words after a frustrating moment,  I think reflecting her love and dedication in all that you do is the highest acknowledgment.

Alongside me, my brothers Jon & Chris are part of the Vurde team. We feel blessed that we had the constant love and support of a phenomenal woman aka Mom, especially as we journey the unforgiving road known as entrepreneurship. If the picture above isn't reflection enough, my mom was the fly Southern Belle Mom, who spent her time shaping minds daily as a Math Teacher. She's still that fly mom, just a retired one now. Aside from helping countless precocious students on the Pythagorean Theorem or latest Algebra II Jedi mind tricks, she was most importantly shaping the three lives she and our father brought into this world. 

I always wondered how my mom did it. Between handling three kids, remaining active in her Sorority, to at times serving as a Children's Choir Director, how did she get it all done? In my latter years, I realized that the same principles she instilled in my brothers and I she reflected it in all that she did. Aiming to run her household as efficiently as she saw fit, my mom was the perfect planner, as according to her to get a lot done, one must plan to make things happen. So yes, as a young kid well until I bid home adieu for college, each quarter I began creating a new schedule under Mom's oversight. Now as an adult, I find myself revisiting these very core principles instilled in me when I was young. As a foolish adult, when you find newfound freedom, you feel that time is yours. However, time is fleeting and therefore to feel its peace, one must manage that time, or it will manage you. Life lessons like the above are one of many that my mother instilled into the three of us. 

Because our time here is brief, spend some time with your Mom. Have her up for a visit, or just call her up and hear her many stories, even if you've heard them a million times. If your Mother's no longer here, still spend some time doing something that commemorates her memory. Take a walk, reflect. Even those no longer with us in the physical, have energy that surrounds and is of us.  Most of all, just let her know that she's appreciated. Your Mom and Tupac would be happy. 

Happy Mother's Day to all the mother's out there, especially my Mama! <3
 

A Seat at the Table

The Peoples Climate March on April 29th brought together more than 200,000 people in DC and thousands more in marches across the US. The aim of the movement was to stand up for ¨climate, jobs, and JUSTICE.¨ Now that the march is over, many ask the question, what next?

Remember, climate change is a symptom of a greater problem.

We´ve all heard the stories of indigenous peoples losing land to fossil fuel development. Perhaps some of you have also heard of Black Louisianians losing land to coastline depletion. These are both genuine issues well deserving of the national spotlight. However, why do we seem to only focus our attention on environmental issues when we´re on the brink of a disaster? Does it take a Flint Michigan or a Keystone Pipeline to get us and our government representatives to act? 

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How do environmentally unfriendly policies and climate change directly affect your life? Do you ever stop to think about that? Admittedly, we don’t always have immediate control over our government representatives, but we do have control over our personal choices.

At Vurde, we believe that the greatest fight against climate change will happen at the individual level. In this war, we must come to battle as consumers. By exercising our purchasing power, we will make brands loyal to us and our values, and cease to support those who are not reflective of that. Like Wu-Tang reminded us in their '93 classic,  Cash Rule’s Everything Around Me, we can make choices that can ultimately affect which representatives have a seat at the table.

In the coming weeks, Vurde will begin to introduce you to brands that we feel will help you live a more authentic, and socially and environmentally conscious life. I look forward to starting our journey together and learning what values are important to you in a brand.

 

 

The Next Movement

The Next Movement

Today, Vurde provides a sneak peek into our future marketplace offerings with a soft beta launch. With today being the last day of 2016, Vurde couldn't imagine a better way to usher in a new year, by spotlighting an #OdetoSelfCare. Like the sentiments eloquently penned by Solange, sometimes the affairs of our community, even the world, can be heavy. With that, we must always ensure that we take a moment to provide care to ourselves by loving ourselves first and foremost. 

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Watermelon Rind Basil Smoothie

Watermelon Rind Basil Smoothie

Let’s talk about watermelon shall we? You start by opening a large juicy watermelon and cut out the delicious red flesh for a tasty summer indulgence. As usual, you have a significant amount of rind left over and it’s pretty heavy too! Unfortunately, this usually goes to waste in your trash without a second thought because who eats watermelon rind, right?

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The Joys of Growing an Urban Herb Garden

The Joys of Growing an Urban Herb Garden

Herbs are amazing plants to grow! Their uses are supremely versatile in the realms of medicine and my personal favorite...food! Many of us live in urban dwellings such as apartments where we don’t have access to our own land. Due to this, sometimes we feel we can’t partake in the joy of growing our own food. Luckily, you don’t have to have a large space to enjoy growing your own culinary herbs!

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